“Ancient Armageddon”: How SEO Is Assisting Archaeologists Debunk Conspiracy Theories

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The viewpoints revealed within this story are exclusively the author’s and do not show the viewpoints and beliefs of Online search engine Journal or its affiliates.

You might have heard about “Ancient Armageddon”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations.

It spent a week trending in the global top 10 on Netflix, accruing around 24,620,000 watch hours in between November 14th and November 20th, 2022.

Netflix provides authority to the show by classifying it as a “docuseries,” and IMDB categorizes it as a “documentary” and “history.”

However online, it’s been shrouded in controversy, and search algorithms might be rewarding good-faith critiques about the show from researchers and educators– as some working archeologists have considered the show dubious pseudoscience at best, and dangerous false information at worst.

The Society For American Archaeology wrote a letter to Netflix asking it to reclassify and contextualize the show, citing the host’s “aggressive rhetoric,” the program’s “false claims,” and the associations that the theories presented have with “racist, white supremacist ideologies.”

But this is a story about the role SEO plays in the debate– how scientists and science communicators provide their reviews of the program, and how audiences discover them.

Search algorithms get a lot of reviews for how they can be used to spread misinformation.

However in this case, I’ve seen assistance for educators and researchers who have actually devoted to pushing back on popular pseudoscience.

Creators Rebutting “Ancient Apocalypse” Get An Increase From SEO

I initially learned of the debate from Buy YouTube Subscribers developer “History With Kayleigh,” who, while not an academic or accredited archaeologist, creates educational videos about ancient history and archaeological sites.

She communicated with Tweets from researchers who had reacted and “chose to attempt and write a fair rebuttal to the show,” as she informed me.

Kayleigh’s video about “Ancient Apocalypse” isn’t the best-performing video on her channel. Still, it was absolutely performing above the average of her current releases in a short amount of time, at 67,000 views on December 1st.

Screenshot from Buy YouTube Subscribers, December

2022 However then, I took another screenshot of the channel after the weekend, on December 5th

. Kayleigh launched a 2nd video, and the first” Ancient Armageddon: Truth Or Fiction?” had actually already grown to 104,000 views

. Screenshot from Buy YouTube Subscribers, December 2022 Kayleigh wasn’t the only developer to release content about the Netflix series. Dr. Bill Farley, an archaeologist and associate teacher at Southern Connecticut State University who runs a

little Buy YouTube Subscribers channel about archaeology in his spare time, made one of the earliest Buy YouTube Subscribers videos critiquing Hancock and the program. And while his reach is much smaller, his videos about”Ancient Armageddon” blew up. Screenshot from Buy YouTube Subscribers, December 2022 Screenshot from Buy YouTube Subscribers, December 2022 Dr. Farley shared screenshots of his Buy YouTube Subscribers analytics, demonstrating that

his very first video about Graham Hancock drew more traffic than usual from Google searches. The listed below screenshots are from November 22nd, when

the video was still around 5,000 views. For that particular video, the” external”traffic source was around 28 %, compared to his channel average of around 10%. A third of that external traffic was from Google.

Screenshot of internal analytics of the”Archeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-639a5869b100b-sej.png"alt=" A screenshot of YouTube channel"Archaeology Tube"internal analytics"/ > Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022

The following screenshot is the general channel data for contrast. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November

2022 He also shared the search terms the video was carrying out finest for within Buy YouTube Subscribers search. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022 I checked in once again with his channel on December 5th. Screenshot from Buy YouTube Subscribers, December 2022 This first video still gets most of its

traffic from search terms. External views on it were about 11% lower on December 5th than they were on November 22nd. This makes sense with publications getting the story

and filling search engine results pages(SERPs ). Screenshot of internal analytics of the”Archeology Tube”Buy YouTube Subscribers channel, November 2022 The 2nd video has hugely different statistics, being pushed mostly by Buy YouTube Subscribers’s browse functions like suggested videos. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022

This time, Buy YouTube Subscribers appears to have actually acknowledged the interest in a trending topic and pressed the video appropriately. In the first video that he made about”Ancient Archaeology, “Dr. Farley attended to Hancock straight with a critique concentrating on the relationship between the theories postured in the program, and white supremacy.

In the 2nd video, Dr. Farley focused on unmasking the particular fallacies in the program.

He informed me, “There is a MARKED distinction in the responses to the two videos. In video # 1, I point out white supremacy and the history of Atlantean myths with racism. That video has … numerous disparaging remarks [that] are misogynistic, racist, and homophobic.

The 2nd video likewise has some comments like this, but a lot more favorable remarks or positive criticisms. This video just spoke directly to some of the falsehoods in the show however does not directly resolve bigotry or white supremacy.”

Even with the negative response, the truth remains that people viewed and engaged with the video, as this screenshot of the video’s engagement stats reveals.

Screenshot of internal analytics of the”Archeology Tube”Buy YouTube Subscribers channel, November 2022 One could argue that this is a fluke– and that these relatively successful performance metrics are simply about taking advantage of a trending keyword.

However Buy YouTube Subscribers algorithms work in a different way from Google Search.

Buy YouTube Subscribers uses metadata about videos to estimate relevance, but it likewise uses user engagement signals such as watch time to evaluate the importance of videos to specific questions. Buy YouTube Subscribers’s top ranking aspect is viewer complete satisfaction.

“History with Kayleigh” has a big following already that likely offered her videos a boost. However Dr. Farley does not have a large following, and the reach of his videos boils down to organic discovery.

Individuals Look For Info About “Ancient Armageddon” And Discover Critique

Other researchers, with small and large followings, have also seen unusually high traffic about this subject on other platforms.

Dr. Flint Dibble, an archaeologist at Cardiff University, wrote a defense for The Discussion and kept in mind the appeal of the piece on Buy Twitter Verification:

Screenshot from Buy Twitter Verification, November 2022

I reached out to Dr. Dibble for his perspective. He mentioned: “I have actually gotten a wide variety of responses to my thread. Lots of abuse, and a lot of praise. Several people plainly found it while searching for more information on the show.

Some, especially within the very first week of release, discussed they were searching Buy Twitter Verification to discover responses to it either prior to seeing or mid-watch.

Individuals who pointed out discovering the thread through a search were all delighted for rapidly getting a clearer context for the program.”

He shared an example of a Buy Twitter Verification user who went trying to find info about the program while they were enjoying it and appreciated the review he posted on the platform:

Screenshot from Buy Twitter Verification, December 2022

Dr. Andre Costopoulos, an archaeologist at the University Of Alberta, blogged about the show on his personal WordPress blog and shared his blog site analytics with me in late November.

The material he blogged about “Ancient Apocalypse” ended up being the best carrying out on his website in a matter of days, with Google Search making up the clear bulk of traffic.

Screenshot of internal analytics from archeothoughts.wordpress.com, November 2022

General, this isn’t a substantial quantity of traffic. What’s fascinating here is how the content about the show compares to other material by this creator, specifically since the site is reasonably little.

Dr. Costopoulos believes that scientists can reach audiences hungry for information if they find out the tools.

“Researchers can use these tools simply as well as our pseudo-alters,” he told me, “and often to better result, due to the fact that we actually have proof to support our claims.”

How SEO Can Be Utilized To Spread Out False Information

Search algorithms are hotbeds of misinformation.

Dissemination of conspiracies and false information has been a hot topic on various platforms, from Buy YouTube Subscribers to Buy Facebook Verification.

Google has been reckoning with misinformation and how finest to solve it for years.

People who peddle conspiracy theories and pseudoscience understand this. They’re skilled online marketers and writers, and they’re good at SEO.

That can make it far more challenging to interact good science than false information. Scientists have requiring tasks beyond marketing and publishing, and their conclusions are often difficult to interact efficiently.

They’re not trained to do it, and academia is slow to adapt to digital patterns.

That paves the way for a conspiracy theory to take off with little bit more than an excellent story and excellent marketing.

Dr. Farley said: “By and big, I believe academics have no idea how to do SEO (I’m simply stumbling around in the dark myself), and false information folks are much, much better at it. Academics, honestly, don’t have the time to discover this things.

It would be really cool if our universities would assist … but I have actually found the media departments at unis are older school. If I brought this to them, they ‘d pitch a media statement to the local paper.

Our media department is excellent and has great intents, but by and big, they’re early in the video game on utilizing social networks as a media tool.”

So we have a dilemma where researchers, who aren’t necessarily trained in interactions and marketing, take on against professional marketers of concepts. And they’re doing it with personal passion projects on top of their existing tasks.

When it pertains to natural reach, scientists need allies.

Is Review Of “Ancient Armageddon” Having An Impact?

The results don’t appear as motivating when you zoom out and have a look at the SERPs for “Ancient Armageddon.”

I opened an incognito window in Chrome and ensured my VPN was turned on (United States area), then looked for [ancient apocalypse]

The results here are a little a mixed bag. The very first result is simply a link to the program. That’s to be expected.

Right away below are the video results. The second video result appears to support the program. It had around 60,000 views when I took the screenshot. That’s a substantial quantity of reach compared to the examples we looked at above.

The third video result has much fewer views but reviews the program.

We can also see, on the info panel, that the critiques from the clinical community may not be having a prevalent effect. Audiences evaluate the program well.

Below the video results, we do see critiques from The Guardian and Slate. Let’s turn over to the news results.

These are mostly reviews of the program released on large media platforms. Reporters are assisting researchers get their message out.

I signed in again a few days later on, utilizing an anonymous visitor Chrome browser with my VPN turned on (United States location). There was an intriguing modification in the SERP:

It looks like Google picked up on the controversy and the newsworthiness of the search. The video results were gone, replaced by a “Top Stories” search feature that appears above the natural results.

So, what’s the takeaway here?

Archaeologists Saw An Increase From SEO With Limited, But Important, Effect

Archaeologists did see a boost from SEO on this subject. However we can see from Google results that the show is popular, and the show’s advocates have a lot of traction too.

The limited impact of this cumulative effort shows the difficulties facing science communicators. The effect of their critique seems to be a drop in the bucket compared to countless individuals who saw the show.

But we shouldn’t mark down the success of these scientists and educators, either.

They’re building neighborhoods, offering information for people who search for it, and changing minds. When you look carefully, you can clearly search algorithms rewarding these creators for their efforts.

Interested users do discover legitimate scientific research study when they check out the series. The content is reaching people, and it’s motivating them to take a look at the program seriously.

This is encouraging news for the overall quality of search.

I think marketers can help here.

SEO experts have the understanding and resources to assist magnify these messages. Maybe we could consider it a little bit of search community service.

More resources:

Featured Image: Elnur/Best SMM Panel