Google brings constant scrolling to desktop search results in the United States.
Google is making desktop search results page more like mobile
with an upgrade that lets users endlessly scroll through numerous pages. Continuous scrolling is now presenting to desktop search engine result in the United States. In an e-mail to Online search engine Journal, Google discusses how the SERPs will display as much as 6 pages of URLs prior to triggering users to click “more results”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more valuable search results with less clicks. It’s now even easier to get influenced with more info at your fingertips.
Now, when you scroll down you’ll continue to find relevant results so that you can find new ideas. When you reach the bottom of a search results page, as much as six pages of results will be instantly shown up until you see a “More outcomes” button if you wish to continue even more.”
As Google continues to fill the first page of search results with ads, featured snippets, media, ‘people likewise ask’ boxes, and other features, this upgrade is a win for regular websites.
Providing searchers the ability to scroll through six pages at once increases their probability of seeing more results prior to striking a roadblock.
We don’t expect this modification to effect reporting. Google kept in mind last year, upon updating mobile search results to constant scrolling, that there’s no distinction in Search Console.
That’s since Search Console tracks SERP positions, not pages, Google describes:
Continuous scroll also does not alter how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
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