Does the IP address of your site’s server affect your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal utilized by Google.
But does your IP address have the possible to assist or harm your rankings in search? Continue reading to discover whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Factor
Articles on the internet from respectable marketing sites claim that Google has more than 200 “known” ranking factors.
These lists frequently consist of statements about flagged IP addresses impacting rankings or higher-value links due to the fact that they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists sparked numerous conversations with Google workers about the validity of IP addresses as ranking consider Google’s algorithm.
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The Evidence Against IP Address As A Ranking Element
In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a client’s website would be impacted by spammy sites on the exact same server.
“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting takes place. You can’t really control who else is on that IP address or class c subnet.”
Eventually, Google chose if they did something about it on an IP address or Class C subnet, the spammers would simply transfer to another IP address. For that reason, it wouldn’t be the most effective way to take on the concern.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that welcomed more analysis however repeated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, noted that Google has the right to act when complimentary hosts have been enormously spammed.
In 2016, during a Google Webmaster Central Office Hours, John Mueller, Search Supporter at Google, was asked if having all of a group’s sites on the exact same c block of IP addresses was an issue.
“No, that’s completely fine. So that’s not something where you artificially need to buy IP address obstructs to simply shuffle things around.
And particularly if you are on a CDN, then maybe you’ll end up on an IP address block that’s used by other companies. Or if you’re on shared hosting, then these things occur. That’s not something you need to artificially move.”
In March 2018, Mueller was asked if an IP modification with a various geo-location would impact SEO. He reacted:
“If you relocate to a server in a different area? Generally not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later on, Mueller responded to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a dedicated IP was needed.
“Shared IP addresses are great for search! Lots of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address location mattered for a website’s rankings. His response was merely, “Nope.”
A couple of tweets later, within the very same Buy Twitter Verification thread, another user commented that IP addresses mattered regarding backlinks. Mueller again responded with a simple “Nope.”
In June 2019, Mueller received a concern about Google Search Console revealing a site’s IP address instead of a domain. His response:
“Generally, getting your IP addresses indexed is a bad idea. IP addresses are often short-lived.”
He recommended that the user guarantee the IP address redirects to their domain.
A few months later on, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are absolutely fine. The majority of the time, it implies the server wasn’t set up well (we canonicalized to the IP address rather than the hostname, easy to fix with redirects & rel=canonical), however that’s just a technical information. It doesn’t imply they’re bad.”
In early 2020, when inquired about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what happens if a site on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly typical. Having some bad sites on an IP does not make whatever on that IP bad.”
In September, during a discussion about bad neighborhoods impacting search rankings, Mueller specified:
“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blogger. There are excellent sites that succeed (overlooking on-page constraints, and so on), and there are terrible sites hosted there. It’s all the exact same facilities, the exact same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared an enjoyable reality.
“Enjoyable fact: altering a website’s underlaying facilities like servers, IPs, you call it, can alter how quick and frequently Googlebot crawls from said website. That’s due to the fact that it really discovers that something changed, which triggers it to relearn how fast and often it can crawl.”
While it’s intriguing details, it appears to effect crawling and not ranking. Crawling is, obviously, needed to rank, but crawling is not a ranking aspect.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might positively affect SEO. Meuller replied:
“Unless folks are linking to your website’s IP address (which would be unexpected), this would not have any effect on SEO.”
Later on in December, when asked if an IP address rather of a hostname looks uncommon when Google assesses a link’s quality, Meuller mentioned, “Ip addresses are great. The internet has tons of them.”
If you’re worried about your IP address or hosting company, the consensus seems to be: Don’t worry.
Get More Google Ranking Factor Insights.
Our Decision: IP Address Is Not A Ranking Aspect Any Longer
Possibly in the past, Google explore IP-level actions versus spammy sites. However it should have discovered this inadequate because we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad communities belong of the algorithm.
For that reason, we can conclude in the meantime that IP addresses are not a ranking aspect.
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