Meta Releases Project To Support Small Company Shopping

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Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) throughout the holiday shopping season.

Today, Meta is announcing:

  • An extension of its #BuyBlack Friday effort.
  • A 2022 vacation gift guide including business from the Meta Service Leaders Network.
  • A 2022 SMB vacation marketing guide.

#BuyBlack Friday Initiative

Meta continues its #BuyBlack Friday campaign for the third year, consisting of totally free resources, education, and training for black-owned SMBs.

Today, Black business owners can go to the refreshed #BuyBlack Friday website to schedule and get individually marketing assistance.

Additionally, the website highlights several Black-Owned SMBs and individual tips/guidance on how they’ve discovered success using Meta service tools.

Meta underscores the significance of the vacation shopping season for minority-owned businesses:

“For minority-owned organizations currently disproportionately affected by the pandemic, the importance of the holiday season is even more acute– 25% of U.S. minority-owned businesses anticipate to make more than half their yearly revenue from October-November, and this is highest for Black-owned organizations at 34%.”

Vacation Present Guide

Meta’s annual holiday present guide entitled the “2022 Smalliday Display,” highlights a series of organizations from the Meta Service Leaders Network (MLBN).

Consumers can go shopping directly from the guide to get special promos and discounts.

Meta’s holiday gift guide is releasing on November 21.

SMB Holiday Marketing Guide

Meta is launching an updated vacation marketing guide for SMBs with guidance and suggestions on utilizing the company’s free tools to make the most of sales over the holiday season.

Key sections in the guide include:

  • How to power advertisements with Performance 5: Discover how to make advertisements more impactful, drive more sales, and broaden your client base.
  • Update your content and company details: Learn how to produce an unique search for your vacation marketing campaign and keep it consistent all season.
  • General holiday marketing pointers: Discover how to position service or products as gifts by using various personalities in posts and advertisements.

Meta’s vacation marketing guide and BuyBlack Friday site are offered now. The holiday present guide will be available next week.

Source: Meta

Included Image: Wirestock Creators/Best SMM Panel