Posted by LinkedIn is presenting new analytics information for users with more insight into their followers and top-performing posts.
These updates broaden on the developer analytics introduced earlier in the year, providing users greater access to actionable data.
Here’s more about the new information rolling out today and where to find it.
Fan Growth Gradually
Image Credit: LinkedIn Track your fan growth gradually
with new data offered in the Audience tab. LinkedIn notes you can use this information to determine what is triggering development in fans. For example, you might find your LinkedIn fans surge each time you have a speaking chance.
“This details can assist them determine if a discussion topic, new visual format, or speaking opportunity might have influenced their fan growth, helping them notify their strategy moving on.”
New Demographic Tools
Listed below the new follower growth area in the Audience tab, you’ll find a new area called Demographics.
The Demographics section summarizes your fan base, listing job titles, places, markets, seniority, company size, and company names.
This information can supply a much deeper understanding of the audience you’re creating content for, which can assist with creating more successful posts.
Alternatively, you might find you’re not attracting the designated audience, which is a sign to adjust your content strategy.
Leading Carrying Out Posts
Image Credit: LinkedIn See as much as 3 of your top-performing
posts in the Posts tab. Leading posts are ranked by either
impressions or interaction over a chosen date range. This information will use insight into what material
resonates with your audience, so you can recognize and share more of what’s working. Featured Image: Tada Images/Best SMM Panel