The State of SEO With SEJ’s Ben Steele [Podcast]

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Want to increase your ROI and improve your SEO method?

How will SEO progress in the year ahead? What are the greatest threats and obstacles?

SEJ’s Ben Steele joined me on the SEJ Show to go over the findings of SEJ’s Second Annual State of SEO Research study, which includes emerging trends on the planet of SEO and can assist business plan for 2023 and beyond.

As long as individuals need to find things, there will be SEO. That explains why this industry has actually seen a lot growth, even with the upset of the last couple of years and economic issues on the horizon.— Ben Steele, 12:34

Organic marketing or performance marketing types, such as SEO and affiliate marketing, have risen from staffing and investment perspectives.— Loren Baker, 14:31

If you’re hyper-focusing on that automation element, you may be missing its real worth, which is enabling you to go hands-off on some of the important things that don’t matter as much and concentrate on developing content that resonates with your audience— Ben Steele, 31:11

[00:00]– About Ben.
[06:49]– What is the second yearly State of SEO?
[09:59]– Number of respondents associated with the survey.
[10:25]– Initial findings that stood out.
[16:09]– Locales with the highest salaries for SEO.
[18:20]– Where SEO experts focused huge this year.
[22:31]– SEO metrics to track success.
[32:40]– Important emergent factors in SEO over the next two years.
[41:33]– Difficulties in ebook planning.
[43:34]– The distinction in between an ebook & a white paper.

Resources discussed:

State of SEO– https://Stips.io/state-of-seo-performance/

Ebooks are an intriguing monster because they have distinct difficulties and benefits. The most significant distinct problem is they need a lot of buy-ins. By that, I suggest they need someone to not only have the time to take a seat and read it but to go through the process of discovering and choosing to download it.— Ben Steele, 37:55

People are going back to fundamentals, driven by Google’s updates over the last couple of years.— Ben Steele, 19:40

Yes, rankings are nice, but it’s far better to have an ROI where people purchase or click.— Loren Baker, 28:16

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Get In Touch With Ben Steele:

Ben Steele, Senior Editor at SEJ, is a specialist in digital content. He didn’t set out to be an SEO strategist. Still, after finding out the skills needed for his task and combining them with some self-driven research on digital marketing, he discovered that this is where his true enthusiasm lay.

His professional theater background likewise helped him establish a work ethic and management abilities, to name a few soft factors like imagination.

Ben now works on the ebooks of SEJ, where he always uses fresh insights and suggestions for content strategy. Through his work in SEO, he channels the human experience, journey, or expression into something that others can learn.

Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/Follow him on Buy Twitter Verification: https://twitter.com/BennyJamminS